How To Leverage Your Ebook Income

Coupon for Books
Source: [PLR]

A common product to many marketing offers is an ebook, but not all ebooks are created equal. Once an ebook is written it can be sold or given away to promote another product or product line. Content can be written by you, or written by a ghostwriter for you, or you can purchase private label rights [PLR] on an existing ebook that you can modify, re-title and re-brand.

Ebooks are a good way to add value to a promotion. If you have written a new ebook then you can pick up some PLR ebooks to complement and increase the value of your offer.

Many of the ebooks bundled with promotions deliver content in ways that leave room for significant improvement. For example, some of the obvious features of a book are table of contents, headers or footers with page numbers, chapters with titles and sometimes sub-titles. If any of these hallmarks are missing from an ebook, then it can be improved.

If your product is too short to include the main traits of a book listed above, the terms booklet, report, or special report can be just as effective for promotion. Conversely, you can abstract content from PLR books or articles to supplement your project.

Although professional software and its use are essential to competitive advantage, it is not that expensive to hire a professional to package for you. Both money and time can be saved with a bit of planning to optimize your ebook profit potential. For the same price of some ebooks, you can purchase your own [PLR] generator package from h4h.biz. The difference is how and how much money is returned to you on your investment.

As a professional packager I am always upgrading my software and skills. Like anyone who wants to earn income, there is a learning curve to the tools of the trade. On the internet, it includes the hardware, software, and skills in their use that determines how well your business performs in your market niche or sub-niche. Although software is a common denominator, how it is used is as different as the people using it.

There are a many good reasons to hire someone else to do a job better, sooner, or just get it done. For example, I am not a bookkeeper but I do have the same software as my bookkeeper. I know enough about using it to generate reports, but the rest I pay her to do. On the other hand, I’m a graphics specialist that uses most of the professional software on a [PLR]. I manage my projects by sub-contracting surplus work to freelancers. This enables me to do as much work that comes my way while managing continual development of my business systems.
In my experience it is important to learn as much as you feel comfortable with about the tools of the trade because even if you don’t use them on a daily basis yourself, you place yourself in the position of being a well informed buyer that understands enough of the technical jargon to make an informed purchase.

When I taught at the Pre-Press Institute, I would break the learning curve into lecture, lab, and experience. The lecture was a combination of reading to prepare, then watching and interacting in a demonstration. The lab time was spent learning how to do-it-yourself with immediate feedback to questions as they were asked. I explained experience as the combination of learning to learn, practice without the lab feedback, and on-the-job feedback from colleagues or clients. I have adapted many features of this training model for internet delivery. It is now available by membership to my online project workspace. It is just a few clicks away.

The next part of this article is titled “7 Ways To Increase Ebook Income Potential”, and is available by subscription to my free weekly Business Builder Report.

Hello World Of Internet Marketing

Asamiya-gadyariti - Copy
Source: Flickr

Hello World!

I have just entered into the world of Internet Marketing. They tell you to fire your boss, quit your job and started earning lots of money.

Since I started about 2 months ago I have at least 200 emails a days all trying to provide information and promotions leading to a very confused newbie especially when he is nearing the edge of 60 years.

I was overloaded with information which comes left, right and center.

I was given a sorts of free ebooks. The word freebie set my heart afire and I begin to download all kinds of ebooks, softwares etc until my hard disk was bursting to its rims a few times.

I have to copy all my downloads on dvds before it run out of space. This happened a few times.

Information overload was one important keyword. Lack of sleep was another keyword – learning about email marketing, autoresponders, affiliates marketing, joint ventures, giveaways, viral marketing, spams, scams, adwords, seo, web designs, web tools, ebooks which you downloaded with a different name from the same ebooks you just downloaded the day before, one time offers, and the very important time sensitive offer of sale of ebook which increases at a rate of 5 or 10 cts per minute, etc, etc, ad naueum.

It is just as well that I did not quit my job because I have been spending something like $200+ per month. All I get in return was a cheque of $9.

After 2 months I find that I am getting a bit more focussed. I closed my ears to instant money making machines and try to concentrate on a few things like writing a ebook, designing a simple website, doing some affiliate marketing and building slowly a mail list.

I hope that I am doing the right thing. But I am slowly learning and I intend to give it a try. Any one who reads this blog please wish me luck and offer some free advice. Theres that four letter word again free.

Cheers
Wish me Success!

Ken Kee
www.kennethkee.com

Benefits Of E-books

20130429 ebook librarian, the easiest job ever
Source: Flickr

The internet has brought us many great things including streaming music, online shopping, electronic bill pay and many more beneficial applications. One thing that I feel is often overlooked but very valuable is ebooks. Especially ebooks in the non fiction/self improvement subject areas.

Just as there are many great musicians that will never get signed – there are thousands of great authors who will never get the big book deal. Thanks to the internet and ebooks – we can tap into the minds of these great authors. One common misconception is that if the book was any good it would get signed by a major publisher. This is simply not true. The publisher may feel that the information is not marketable when indeed it really is. There can be numerous other reasons the e-book author does not get a big book deal but don’t let that stop you from missing out on some great information at a great price.

An e-book author is free to write what they truly want and will not be influenced by a publisher, publicist, or any one else. Ebooks usually contain much more than a printed book. They sometimes have printable worksheets, menus, lists, affirmations or any number of other beneficial items that relate to the particular topic of the ebook. Unlike mainstream authors, ebook authors are often times reachable and happy to answer questions you may have about their ebook.

An e-book is purchased directly from a website and then downloaded immediately to your computer. You can read it right there on your computer screen or print it out and take it with you. You can enlarge the font if you are having trouble seeing the print, you can transfer it to a memory stick or other media so that it is portable, or you can simply read it as you have time. Most ebooks come with a money back guarantee and special bonus items.

I urge you to give e-books a try. Find a subject you are interested in and then shop around. You will discover new authors, new skills, new behaviors and perhaps a whole new you.

Ebooks – Impacting The Knowledge Explosion

Ebooks – Impacting The Knowledge Explosion

Learning bits and pieces
Source: Flickr

You don’t have to look too far online to find answers to some of your most challenging questions. Now, your question may not deal with quantum physics, and it may even seem a little lightweight when it comes to the various questions one could contemplate about the universe and it’s environs, but the web is just loaded with knowledge.

The web was constructed as a means of connecting computers and the information each user had available for the benefit of the entire group. As the system grew international servers have brought information to our screens in ways we may have never dreamed possible.

This simple thirst for knowledge is the exact reason why ebooks are growing in popularity.

It’s true that if we are dedicated enough and have enough time we can sort through all the various knowledge-based sites to gain a comprehensive understanding of virtually any topic, but if we can access an ebook that already has a thoughtful pattern developed for helping us gain a clearer picture of the subject then we save both time and eye strain. We do this by making an online purchase of the ebook and cease our endless research.

Think about it this way. At one time you went to the library and found books and magazine articles about the subject you were interested in. You had to copy, transcribe and locate the best information to help you understand a subject. In an online world you can copy and paste your research while you try to make heads or tails of the bulk of information you have compiled. An ebook expert saves you multiple steps by allowing you instant access to an ebook that generally costs less than you might spend on a few extra lattes at your favorite coffee shop.

The Internet has proven over and over again to be a place where people seek knowledge, entertainment and cyber friendships. The Internet has become one of the most comprehensive and interactive communications devices known to mankind.

From a publishing standpoint ebooks are extremely easy to assemble and they allow you to bypass the need for a traditional publisher. These ebooks can be placed on your website for sale with a hands-free mechanism for continued sales.

Every day savvy online marketers are either working on their own ebook or seeking someone to write one for them.

If you are looking for an ebook on a certain topic you are likely to find one if you have enough perseverance.

If you are looking to publish an ebook on a certain topic let me be the first to congratulate you. There may be more people interested in your topic of choice than you think.

Kindle (2)

Kindle

Kindle is Amazon’s version of e-book readers and tablets where users get to download and read online versions of books, magazines, newspapers and browse through the internet. Most line of Kindle models are digitally printed using basic E-ink display which is composed of 16 shades of grey to simulate paper-reading without the high battery consumption.
Kindle’s size is similar to the typical tablet with its dimension of 6.5” (height) x4.5” (width) x.34” (depth). It comes with a 6” display screen of 167 ppi and works with E-ink 16-level gray. The internal storage is approximately at 2GB with an available user storage content of around 1.25 GB. Kindle typically runs on its battery power for up to one month depending on the usage of wireless connectivity. Users can recharge their Kindle by connecting it to a computer source with the use of a USB cable. All of these physical features compose the Kindle and it only weighs at around 170 grams. As for its WiFi, Kindle users can connect on both public and private networks and use this feature to download and browse for new e-book contents. Once they’re done, they can switch it to Airplane mode to optimize the capacity of the battery span. Kindle is probably the simplest version of e-Book reader from Amazon since it does not have any other multimedia features. The box comes with one Kindle device, a USB cord and a user’s guide. The adapter used for in-wall charging is sold separately from the unit.
Positive
• Lightest model of Kindle.
• Availability of page-turn buttons
• Impressive battery life that can extend up to one month for a single charge.
• Retained its portable, no-frills e-reader quality that Kindle has been known for.
• Connectivity to Amazon Cloud with unlimited capacity.
• Features an Airplane Mode option.
• Allows syncing with other devices such as the computer.
• Comparatively affordable at less than $100.
• Lightweight factor is impressive and convenient.
• Easy to read fonts with its 16-gray level E-ink.
Negatives
• Low internal storage of 2GB.
• Buyers should consider buying the Paperwhite Kindle model instead of a Kindle and an additional lighted cover since the separate one costs as much as the original Kindle.
• No 3G capabilities.
• No adapter plug included in box.
Conclusion
What makes Kindle a great choice among e-Book readers is that it works according to its function, with the added convenience of having books accessible with its WiFi connectivity. With its no-frills features, the Kindle lacks the multimedia capacity of the Kindle Fire or the huge storage capability of Kindle Touch. However, as most users have agreed on, the 2GB internal storage from Kindle is more than enough to hold their supply of e-Books from when they started using their e-reader tablet.
Kindle is the perfect choice for those who just want to carry around a reading device that can accommodate all their favorite books without the unwanted bulk.
Indeed, Kindle is a lightweight device which is quite affordable for everyone, as well. For those who want more than just the e-reader function, Amazon also offers other models of Kindle which provides better features quite varied from the realm of e-book reading.

Are There Any Ebay “Secrets” That Are Worth Buying?

Are There Any Ebay “Secrets” That Are Worth Buying?

Download Free Integrate Dropbox in Mule ebook
Source: Flickr


If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20.
Here’s a sample:

“Along with 400,000 other excited eBay fanatics I now make a living using the Internet and eBay. I can go days without ever speaking to a single customer, but I have a world wide customer base. My online business runs like a well oiled machine with a part-time effort!”

You too can get such valuable tips as:

“All you need to do is write a list of questions other people would pay to get the answers to, give that list to a friend, have the friend call you on the phone and ask you those questions, record the call, have the recording transcribed, and edit the transcription! Presto – you’ve just created a ‘meaty’ ebook fast!”

So What Do These Books Contain?

Don’t be deceived by the slick sales copy and promises of ‘automatic sales machines’ and unique sales strategies. Most of these ‘winning money-making strategies’ boil down to the same thing. Follow their advice, and you’ll be writing long, old-fashioned sales copy in an effort to sell shoddily-written downloadable ebooks to gullible souls, either directly through eBay or by trying to redirect people through your About Me page to your website.

The theory is that the rubbish ebooks will sell themselves, and you won’t have to do a thing.

Here’s a question to ask yourself: if these ‘secrets’ work so well, then why aren’t the ebooks authors spending every hour they have putting them into practice, instead of trying to sell you ebooks? If these secrets were so valuable, then why would they give them away for that price, or any price? Out of charity? Yeah, right.

Here’s the reality: trying to sell ebooks on eBay or anywhere else is very likely to get you nowhere, and fast. The bottom fell out of the ebook market a long time ago – in fact, it’s doubtful whether it ever had a bottom to begin with. The ebooks are an effort to get to you sign up for all sorts of services, making money for the ebooks’ writers each time. In short, the only way to profit from ‘secrets of eBay’ ebooks is to be selling them, not buying them – and do you really want to become a con artist?

If you’d like to take a look at one of these ebooks, try searching for the name and picking through results. The chances are you’ll find an excerpt or review – and if it’s not by someone trying to sell you the ebook then it won’t be a favourable view. The fact that most ebooks you buy for $20 come with unlimited resale rights should tip you off if nothing else does.

It’s All Out There for Free.

You can almost any information that someone might be trying to sell you in an ebook for free using a search engine, if you take the time. Ebooks aren’t worth the paper they’re not printed on.

If you’d like a real way to make more money, look out for our next email: we’ll show you how and when to use eBay’s powerful ‘Second Chance Offer’ feature.

Getting Creative With Private Label Rights Ebooks

When the majority of people purchase private label rights ebooks, they simply revise the content a little, slap their name and website link inside of them, and then load them to sell. But there are a lot more creative ways to profit from private label rights ebooks.

Note: For readers who may not be familiar with what private label rights (PLR), they basically let people market somebody else’s product as their own. Check the rights of your purchases for exact details, as some vary and may have stipulations, like you can’t sell the items on eBay. The bottom line with PLR is that you get to keep all profits from your sales.

Creative Ideas

Since other people can also sell these PLR products, the more you can make yours unique, the better chance you have to sell more copies and to sell them at a higher price, since the value increase with less (or no) competition out in the marketplace. Make yours unique by:

1) Modifying, altering, rearranging or otherwise enhance the acquired product then sells it. Change the chapters around, insert extra articles, add a Table of Contents. The sky’s the limit on the number of changes you can make.

2) Insert quotes from experts in the industry along with their photos or photos of the featured topics. See if you can interview your experts and add their audio or video clips, too. Ebooks are multi-dimensional, so don’t think ‘flat’ but rather outside the box here.

3) Dress up the contents with background colors, images, borders. And insert a custom cover image that matches one you add to your website or blog, too.

4) Add money-making avenues inside your ebook. You can include Google™ Adsense, banners ads, classified listings, display ads, sponsorship ads.

5) Invite interaction. Include a survey inside your ebook and offer a free accompanying guidebook or report when readers complete the survey. If part of your ebook is being offered as a freebie (another creative idea!) go viral, and tell readers that get another free report or other special offer when they pass the ebook along to a friend who will also complete the survey.

6) Split up the ebook’s content and make a learning series out of it complete with a PowerPoint presentation and short series of autoresponder messages for your leads generating system.

7) Make blog posts out of the ebook content and include creative ideas from above in your blog, too.

In summary, Internet marketers need to take a fresh look at private label rights ebooks. Explore the many avenues available today to add some creativity to the content and make them even more profit for your operations while growing your online business.

All the best for your online success.

eBooks: A Great Alterative to Print Publishing

Photo by Serena Toh
Source: Flickr

Are you a writer who has tried and tried and tried again to get your book published? If you have and if you have only been met with rejection letter after rejection letter, your first impulse may be to give up. The decision to do so is yours to make, but if you do believe that you have a good book on your hands, you may want to consider transforming your book into an eBook instead.

A nice as it is to hear that you can take your book, transform it into an eBook, and sell it, you may be curious as to why you should do so, as well as how. The good news is that creating an eBook is a lot easier than many imagine. In fact, the hardest part of about creating an eBook is writing one and you should already have this step accomplished.

As for the benefits of creating an eBook, it is first important to know what they are. eBooks are defined as electronic or digital books. The materials and stories covered in eBooks are just like printed books; however, the overall format is different.

As for who reads eBooks and how they are read, you will find that it all depends. There are a number of small handheld machines that are used to read eBooks. These components upload an eBook, often through a small connecting cable that is connected through the computer. As popular as this approach is, many eBook reading machines can be costly; therefore, many readers choose to simply just read eBooks from their computer or print them. The most avid readers of eBooks are those who are internet and computer savvy.

The main benefit of transforming your book into an eBook is that the process is easy. In fact, many first time authors are surprised just how easy it is to create an eBook. Although you do have a number of different formatting options, many choose the popular PDF format, as most computers already have free reader programs installed. This means that your buyers will be able to read your eBook right away.

Since all publishers require book manuscripts to be in printed, computer format. There is a good chance that your book is already saved on your computer. What you will want to do is use a program, like Adobe Create a PDF Online. Simply follow the directions and your book will automatically be transformed into a PDF file. As for creating an eBook, this is really the only step that you need to take.

As easy as it is to create an eBook, selling it can be more difficult. The good news, however, is that you do have a number of different options. One of those options to sell your eBook on a third party website. These are websites where a large collection of eBooks are listed for sale and written by different authors. The only downside to this approach is the fact that most third party websites take a small percentage of each sale or they charge a monthly fee.

In keeping with selling an eBook, you also have the option of creating your own website. What you will want to do is create a webpage that offers detailed information about your eBook, such as its title, the basis of your storyline, or what readers will learn if your eBook is a how-to book. This approach is the most cost effective; however, it is important to remember that internet users will not just be able to find your website; you also need to market it as well.

As for accepting payment, many eBook authors use programs like PayPal. If you do choose to create your own website, you can also purchase your own shopping cart software. This should allow you to not only accept payments from PayPal members, but major credit card holders as well.

As a recap, transforming your book into an eBook and selling it online is a nice alternative to print publishing and self-publishing. If you are unable to get your eBook published by a well-known publisher, it is an approach that you will want to examine.

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Outsource Your Ebook While Upsizing Your Profit

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Ebooks are fast becoming a very popular method of conveying information, promoting Internet niche websites and generating a profit. Ebooks are similar to regular books but they are distributed in a software format via email or the Internet instead of being printed and distributed as a hardcopy. There are some ebooks which are available for download free of charge but most ebooks charge a fee for the download. This, however, is not the only way ebooks generate a profit.

Ebooks can also generate a profit by selling advertising space in the ebook. Most ebooks do not openly have ads but many of them are written with the intention of promoting a particular website, product or service. Rather than a traditional advertisement, the ebook will likely feature links to more information on the advertiser’s products or services surrounded by information subtly attempting to entice the reader to research the subject further.

How Outsourcing Your Ebook Can Save You Money?

The fact that outsourcing your ebook to a professional writer can save you money is confusing for many people. Most people assume anytime you hire an individual to do work for you, it is automatically detracting from your profit margin because you have to compensate him for the work he provides. However, in the long run outsourcing the task of writing your ebook can save you money.

Consider taking on the task of writing the ebook yourself. Unless you are a professional writer, your work will likely be inferior to the work a professional would produce. This can be costly because investors will want to see a finished product before committing to sponsoring your ebook. If the work is sub par they may withhold their investment dollars. This can cost you both time and money in searching for a new sponsor.

Now consider how long it would take you to write the ebook. Can you really afford to focus exclusively on writing the ebook? Most likely you have other responsibilities to attend to. This means the ebook may take significantly longer to be completed than it would if you outsourced the work to a professional.

Finally, consider the editing process. If you plan to have the ebook edited you may have to allow additional time for the editing process if the work was completed by an amateur. If the ebook is in editing for too long you could incur additional costs.

Issuing a Press Release for Your Ebook

Can you write an effective press release? An effective press release is one that entices readers to investigate the subject of the press release further. Issuing a press release along with the release of your ebook can be one way to draw traffic to your ebook. High traffic is necessary to bring potential customers to the location where they can download your ebook. For this reason outsourcing your press release to a professional writer is also recommended. Your press release is likely the first component of your marketing strategy and if your press release is not effective it may doom your ebook to failure before it even has an opportunity to attempt to sell itself.

Outsourcing to an experienced press release writer can be rather expensive with many individuals charging in excess of $1.00 per word for these marketing tools. Savvy Internet marketers realize these prices are a bargain for the profit they will gain from a truly effective press release.

Writing a Sales Letter for Your Ebook

A sales letter for an ebook is a very important part of the ebook. This is a 1-3 page document which is typically included at the front of the ebook and provides a summary of the information which is provided in the ebook. The sales letter is usually visible to readers before they download the ebook. The purpose of this is to entice the reader to purchase the ebook. It is logical to outsource the writing of this document to the same individual who wrote the ebook. He is the one who has the most comprehensive knowledge of the information contained within the ebook and is most qualified to write this document.

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Why self-publishing in e-book format is better today.

Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published “Riding the Bullet” exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.
It’s not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.
Don’t underestimate the power of the Ebook
Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.
To set up an ebook you don’t need to be a tech wizard
Setting up your ebook from the idea conceptualization stage to the selling stage can’t be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.
Setting up an Ebook site is virtually costless and you keep 100% of the profits
With traditional publishers you’ll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:
Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = approximately $1500 for 200 copies of a 200 page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)
With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you’ll keep virtually all of your own profits.
If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.
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